ZNAK Mark in 2025
If you are engaged in commercial activities in Russia, you have probably heard about the Honest Mark system. It is a state platform for mandatory product labelling that allows tracking the path of each product from the manufacturer to the end buyer.

It is important to understand that in 2025, labelling requirements will be significantly expanded, affecting new categories of goods and changing the rules of the game in the market. For entrepreneurs involved in Russian business, this transition will inevitably become one of the key challenges.

What will we discuss in this article? I will try to explain in simple terms everything that entrepreneurs need to know in order to smoothly transition to the new requirements, take advantage of the changes, and not lose customers.

Our task is to help you understand all these details without burdening you with unnecessary terminology, but also without missing any important nuances. With SertCity, the complex becomes simple.

ZNAK Mark in 2025
If you are engaged in commercial activities in Russia, you have probably heard of the Honest Mark system. It is a state platform for mandatory product labelling that allows you to track the path of each product from the manufacturer to the end buyer.

What is the ZNAK Mark?
The Honest Mark is a state information system for monitoring the movement of goods subject to mandatory labelling. Its main purpose is to ensure market transparency: from production or import to the end consumer.

The ZNAK Mark is no longer a novelty, but an established practice. Most key product groups have long been labelled, and businesses that ignore the requirements are effectively deprived of legal means of selling their products.

Interesting fact:

According to the CRPT, the introduction of labelling has already helped to reduce the number of counterfeit products by 30%.


Fines and tighter controls

Individual entrepreneurs: from 5,000 to 10,000 roubles.
Legal entities: fines of up to 300,000 roubles and confiscation of products.

    From 2025, checks for labelling will be carried out in an accelerated manner using automated control systems in warehouses and retail outlets.

Overview of changes and trends:
Every year, the list of categories subject to labelling expands. While the first implementations concerned sensitive segments such as tobacco and medicines, today the system covers footwear, clothing, perfumes, dairy products, mineral and drinking water, as well as a number of other categories.

In 2025, the focus will shift to those product groups where there are still ‘gaps’. Not only is the fact of labelling itself becoming increasingly important, but also the ability to effectively use data on the movement of goods to the benefit of one's business.
In recent years, clear timetables for the introduction of labelling for new categories have been approved. In a number of cases, the phased labelling of certain types of non-alcoholic beverages and juice products has already begun or will continue from 2024-2025.

The exact dates for the launch of mandatory labelling for certain products are set by government decrees and orders from relevant agencies. Entrepreneurs should regularly monitor these documents, which are available on our Telegram channel and on the websites of government agencies (Ministry of Industry and Trade, Rospotrebnadzor).
The trend is clear: more and more food products are being included in the labelling system. If you work with beverages, juices, confectionery, or other food categories, be prepared. New requirements may come into your niche when you least expect it. It is important to follow the news in advance and prepare your infrastructure.